Look Book

Find your retail lighting look

We have created four personalities with distinctive and diverse characters, fashion preferences and styles. They have each been given a shop that matches their character where we have developed the shop concept and the lighting for each one.

Scroll and find out how lighting can enhance a shop’s brand personality.

The Urban

This is a knowledgeable person with a well-established and confident taste.  You might know them as townies, hipsters, students, cultivated or independent.  For them, fashion is an important statement of character.  There should be a feel of quality and individuality to the shops they would like to spend time and money in, and an emotional and value-based connection to the brand.

 

“Your brand can be anything you want it to be.”

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Convergence Economy

In retail, hospitality, entertainment and art, borders are blurring as one lifestyle sector merges seamlessly with the next.  Welcome to The Convergence Economy, where all the walls are coming down – and your brand can be anything you want it to be.

In a typical Convergence retail space, you can plan for an outdoor adventure, grab a coffee, get a haircut and pick up an arty independent magazine in one quick visit.  Actually purchasing a product is an optional extra.

Community Stores

Smart retail brands are making community their philosophy, using engaging experiences and educational spaces to create hyper-local hubs for showrooming and socializing rather than the hard sell.  Retailers are using their physical stores to educate audiences about the products on show and the brand’s values.

Personify

Making something unique and special turning away from large streamlined shops.  Intimacy, personality and individuality are the essence of the shop concept.

Hipsters

The Hipster subculture lives on after years of proclaiming its death.  Creative, arty individuals that values equality and intelligence will perhaps always live on.  The hipster likes to be unique and has a specific taste.  Ironically, their longing to be as far from mainstream as possible has made them just that.

The Urban Shop

The Urban concept is one full of character and personality.  The shop is not only a place to buy but also a place to socialise, that is why the lounge area is one of the most important areas in this shop. Accentuated lighting, spotlights with barn doors and quite a dark interior create a good base for an artistic feeling.

“Intimacy, personality
and individuality.

Lounge Area

Tips

Tips

Lounge Area

A comfortable lighting makes people relax, stay longer and it adds value to the brand.  To create the comfortable feeling there has to be lower light levels and no glare.  Accents on floor, walls and interior combined with a warm colour temperature creates a cosy feeling.

Neo LED Profile

Creating a personal atmosphere is important for the target group of this shop.  The spotlight Neo LED Profile and its gobos does this by creating patterns on the wall.

Lumiline

Lumiline is used as an integrated lighting to highlight the outline of the shelves and to illuminate the content.

Create effects with Gobos

Gobos

Using gobos give endless options in the choice of light effects for different purposes.  It could be a creative way to communicate with customers through projected letters or highlighting different decorative elements, such as paintings on the walls, with beam shaping shutters.  To  increase the feeling even more, use gobos to project artistic patterns.

Lighting Innovations Africa
O.D.D™ (On Demand Design)

Sometimes you want to make a unique statement, to break from the mould and everything that is standard.  To set your imagination free.  That is what Lighting Innovations Africa O.D.D™ is all about.

On demand design is a function at Lighting Innovations Africa where our product developers create custom-made applications for a specific customer.

Depending on the circumstances, Lighting Innovations Africa on demand developers make the application attractive, optimized and maintenance friendly.

O.D.D – Dino Opal

This Dino shade is called Opal.  The product is made O.D.D (On Demand Design) since the inside is covered with copper and the outside in black to enhance the individuality of the shop.

O.D.D – Tube with Copper Ends

On the wall there is a tube with copper ends mainly to increase and use the light as art and  decoration.

O.D.D – LED Philament

A light source with an vintage look of a light bulb, to create a feeling for a concept.  Specially  ordered depending what look and feeling you want to achieve.

Get the look

Luminaries

Neo LED Profile

Creating a personal atmosphere is important for the target group of this shop.  The spotlight Neo LED Profile and its gobos does this by creating patterns on the wall.

Lighting Track Pro

Lighting Track Pro gives you great possibilities to design your own ceiling system for track mounted lighting.  This three-circuit system has a high loading capacity and the ability to form independent luminaire groups in all three circuits.

Lumiline

Lumiline is used as an integrated lighting to highlight the outline of the shelves and to illuminate the content.

Marathon Midi G2 spotlight with Barndoors

Marathon is a family of spotlights with a classic and clean design.  Adding barndoors contributes attitude and creates a better light comfort.  Other accessories available are capcone, honeycomb louvre, baffle and elliptic lens.  Marathon comes in black, white and grey, and is available as both track mounted and recessed spotlight.