Active and daring pushing your limits to a maximum seems to be the new life style trend. The couch-potatoes are gone and the adventurous and active people have taken over. Not unwilling to pay for the right gear to achieve an outstanding performance in one of their many races during the year. Also, an active outdoorsy lifestyle enables the whole family to participate.
“The new health trend is taking physical activity to new extremes.”
Health
The new health trend is taking physical activity to new extremes. Outdoor basic, but still very hard, training seems to gain popularity. Mountain biking, road bicycle racing, marathons and obstacle course races like Toughest are some of the new popular activities.
Phygital
Forward-thinking retail brands are beginning to experiment with the offline/online strategy in mainstream spaces. Experiment creatively with digital technologies, that will make the in-store experience fulfilling and magical, creating a consumer loyalty, that will ultimately benefit both your brand and your bottom line.
Retailment
Possibilities to entertain the shop visitors are crucial. As the competition from online shopping increases the physical shops need to offer more in terms of entertainment and experience.
The Adventurous Shop
This retailer has created a concept that strives to inspire the customer and create feelings. With light, sound and scent design the true environment of the different bicycles are reinforced. Choice of material in the different bicycle boxes, a bark trail for the mountain bike, grass for the downhill bike and asphalt for the race bike also adds to a genuine feeling. To further strengthen the brand and experience a movie will be projected as a back-drop to the different bicycles, clarifying their natural environment.
“The new health trend is taking
physical activity to new extremes.”
Creating Experiences
The Shop
Integrated light makes it possible to illuminate the object at a closer distance than when illuminating from the ceiling. This makes the texture and contours of the product pop which creates more interest and focus and will also save energy.
Use value adding lighting elements to create interest and character to the shop.
There are many ways to enhance the experience in a shop, here are some examples.
Focus Area
Tips
At a podium it is recommended to have a large contrast with more light on the merchandise and less on the floor. The larger the contrast the more the focus area will stand out.
High contrast with narrow beam spotlights on the podium.
At a podium it is recommended to have a large contrast with more light on the merchandise and less on the floor. The larger the contrast the more the focus area will stand out.
Soft contrast with medium beam spotlights on the podium.
Working with different colour temperatures on the podium than in the rest of the shop makes them stand out and creates a dynamic feeling in the shop.
3000 K on the wall and the podium.
Working with different colour temperatures on the podium than in the rest of the shop makes them stand out and creates a dynamic feeling in the shop.
4000 K on the wall and 3000 K on the podium.
Get the look
Luminaries
Marathon Spotlight
Cylindrical, discrete and energy efficient spotlight that is part of a large family of recessed and track mounted spotlights, and the main product in this concept. Available in black, white and a grey version.
Marathon Spotlight
Cylindrical, discrete and energy efficient spotlight that is part of a large family of recessed and track mounted spotlights, and the main product in this concept. Available in black, white and a grey version.
iTrack
Fagerhult’s own intelligent track system iTrack makes it possible to control the whole installation in an efficient way which has great benefits both when it comes to energy saving and creating an inspiring lighting concept.
O.D.D – Dino with wooden shade
Dino is a clever pendant where you can use the engine and apply it to several different shades. Here with a special made shade that matches the natural interior of the shop.
Get the look
Luminaries
Razin
Razin is a wallwasher with lens technology. It can illuminate large surfaces, such as high and wide display walls. It gives a good and even light on the entire wall and can also be used to illuminate the back-drop of a shop window.
Relay Spot G2
This miniature spotlight will give accentuated lighting integrated in the boxes and aimed at the bikes.
Lumiline
Lumiline is used as an integrated lighting to highlight the outline of the shelves, to illuminate the content and to create cove light. Lumiline is available in 500 mm, 750 mm, 1000 mm, 1250 mm and 1500 mm.